Uptown Butte, Inc., is a 501 (c)(3) not-for-profit program incorporated
in June 1999 and affiliated with The National Main Street Center. and the Montana State
Main Street program. In 2000, the Butte Uptown Association, representing
Uptown merchants since 1970, merged with Mainstreet Uptown Butte.
In 1977, in response to the flight of businesses from historic
town centers, the National Trust for Historic Preservation created pilot Main
Street programs to use historic preservation as an economic development
tool. Since then, the approach has proven successful in small
towns and urban neighborhoods from Washington State to New York
City. The program has a track record in more than 1,200 communities
across the country.
The key to the success of the Main Street program is that community
revitalization does not rely on any one action, be it an anchor
store, a new streetscape, or that one special event that will
draw thousands of visitors. The program uses a sustained
approach guided by four major points to guide preservation and
economic rejuvenation efforts.
The Main Street
approach to downtown (or Uptown as the case may be) revitalization
is based on four major points: Design, Promotion, Organization,
and Economic Restructuring.
DESIGN focuses on enhancing
the physical appearance of buildings, streetlights, window displays,
parking areas, signs, sidewalks, promotional materials and other
elements that convey a visual message about Uptown Butte.
involves marketing Uptown's most attractive qualities to shoppers,
investors, new businesses, tourists and others. Effective promotion
creates a positive image through retail promotional activity,
special events and ongoing programs to build positive perceptions
of the district.
ORGANIZATION is the work of building a consensus and
cooperation among the stakeholders in the district. Many individuals
and organizations in the community have a stake in the district's
RESTRUCTURING strengthens the existing economic base while
diversifying it. Our economic restructuring goals are to help
existing Uptown businesses expand, recruit new businesses to
augment the existing business base, convert unused space into
productive properties, and sharpen the competitiveness of Uptown
By strengthening the Uptown's economy, communities are able to
support ongoing use of historic commercial buildings, preserving
unique community assets.
The comprehensive nature of Main Street's approach is the key
to its success. By integrating the four areas into a practical
management strategy, the Main Street approach produces fundamental
changes in the economic base, putting historic commercial buildings
to productive use again.
Uptown Butte's Board of Directors provides oversight and guidance for Butte's Main Street program. The board of directors
includes community volunteers with expertise in economic development, design,
promotions and fund-raising. Other directors are small
business owners and understand the challenges facing independent
Director of Mainstreet Uptown Butte works with businesses and
community residents to promote Uptown Butte as an attractive,
enjoyable and safe place to do business, implement small improvement
projects, coordinate special events and administer the routine
operations of the organization.
Mainstreet Uptown Butte's Executive Director is George Everett.
Everett's path to Main Street includes publishing more than 100
stories on subjects related to Butte's history, business and
travel that have appeared in a wide range of national and regional
magazines and newspapers. In 1995, he published a book titled
in a Tin Cup: Uptown Butte and the Stories Behind the Facades. That same year he
produced walking tours about historic Uptown buildings for The
Butte Archives and a study guide about Asian immigration to
Southwest Montana for the Mai Wah Society.
In 2002, Everett successfully nominated Butte to the National
Trust for Historic Preservation to be listed as one of America's
Distinctive Destinations to encourage travelers with an interest
in cultural tourism to plan a visit.
In August 2007, he wrote a book about Butte trivia titled quite
that is in its third printing.
Also in 2007, Everett coordinated the successful effort to have Butte
host the National
Folk Festival in
2008-2010 -- the first time this national festival was held
west of the Mississippi since the 1960s. As a result, in 2010, Butte was recognized by the Montana Toursim Advisory Council as the Montana Tourism Community of the Year and the National Folk Festival was recognized as the Tourism Event of the Year for 2009. Everett continues to lead Mainstreet to develop this asset for Butte through the planning and implementation of the successor event, the Montana Folk Festival July 8-10, 2011 and the second presentation on July 13-15, 2012.
Everett is responsible for implementing Butte's Main Street program
to take advantage of historic buildings and other resources to
stimulate the local economy by creative reuse of the built environment.
Butte has great potential to benefit from the program's resources
and experience around the country. Butte has more than 4,000
historic buildings in its historic zone, probably more structures
than any other national historic landmark district in the country.
In his tenure as Executive Director since 2002, Everett has helped
coordinate the lighting of eight headframes, the planting of
nearly 700 new street trees, and the painting of more than 35
historical facades in Uptown Butte through Mainstreet's High
Impact Paint Program.
Lucy Holmes Amundson
Floyd & Margaret Bossard
John & Sharon Chebul
Mitzi & Jim Daily
Bob & Connie Everly
Gretchen Geller & Butch Gerbrandt
W. Frank & Ann Gilmore
Kurt & Kim Krueger
Andrea & Jack McCormick
Carol & Pat Williams
Air Exchange Oxygen
BCI Consulting, LLC
Bad Beaver Bikes
Best Western Plus Butte Plaza Inn
Blue Range Engineering
Butte Academy of Beauty
Butte Jewelers/Buffalo Gallery
Butte Les Schwab Tire Center
Butte-Silver Bow Chamber of Commerce
Communication Matters, LLC
Continental Divide Greenhouse and Nursery
Corette, Pohlman & Kebe
Crown Properties, LLC
D.A. Davidson & Co.
Dancing Rainbow Natural Grocery
Daniel Insurance Agency
East Ridge Laundry &
Empire Office Machines
Fairmont Hot Springs Resort
First Montana Bank
Front Street Station
Gamer's Cafe and Casino
Harrington Surgical Supply
HealthLink Physical Therapy
Hinick & Associates
Hodgens Ryan Mansion
Insty-Prints of Butte
Jade Hair Studio & Spa
Jail House Coffee & Gifts
Jim Gilman Excavating
Johnston & MacDonald, PLLP
KWYB-TV/MAX Media of Montana
Mark Rule & Co.
Metals Sports Bar & Grill
Miller Shoe Co.
Montana Abstract & Title Co.
Montana Broom & Brush
Montana del Fuego Ceramic Arts
Montana Sky Lodge
Mountain States Leasing
Mountain West FCU
Northwest Noodles 'N Wraps
Butte Historical Adventures
Pacific Steel & Recycling
Park Street Liquors
Paula's Curiosity Shoppe
Perkins Family Restaurant
Dr. Keith J. Popovich
Quarry Brewing Co.
Quilici Glass, LLC
RD's Party Shop
Rocky Mountain ATMs
S. Jenkins Fine Art & Antiques
Second Edition Books
Sparky's Garage II
Summit Valley Title
Sun Rental Center
Taco del Sol
The Butte Weekly
The Dublin Bar
The Montana Standard
The Wine Sellar & Photo
Town Pump Charitable Foundation
Toyota of Butte
Ueland Family Enterprises, LLC
Uptown Sweets & Gifts
Walton & Luwe
Western States Insurance
Wordz and Ink Publishing